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The Science Festival Team

The Science Festival has assembled an exceptionally talented and cost effective team that has a proven track record in establishing major community educational events on the scale of the USA Science & Engineering Festival. The team will be responsible for raising funds, developing a network of partner organizations, recruiting participants and exhibitors, developing all Festival programs, organizing key Festival events, and marketing and public relations. The team is composed of proven science educators, event planners, fundraisers, public relations and media experts and includes:

Larry Bock
Festival Inspiration and Founder

San Diego based serial entrepreneur Larry Bock, founder of the USA Science & Engineering Festival

Larry is a successful serial entrepreneur who has founded, co-founded or financed the early stage growth of 40 companies in the life and physical sciences from inception to achieving an aggregate market capitalization in excess of $30 Billion. He was the inspiration and executive director of the Inaugural San Diego Science Festival which was the world’s largest science festival of its kind. He earned his B.A. in Biochemistry from Bowdoin College and his MBA in Finance from UCLA. Larry is responsible for recruiting major Collaborators and Sponsors and Public Policy initiatives. He and his wife have contributed $250,000 of their own money toward the effort. In addition, Mr. Bock is working fulltime on the Festival and is not drawing any compensation. Larry is based in San Diego and can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.

Marc Schulman
Executive Director

Marc Schulman Headshot
Marc began his career in post-season collegiate football. In his 12 years at the Fiesta Bowl, Marc served in a multitude of roles.  He started out in event management directing the 50+ events that make up the Fiesta Bowl / Insight Bowl Festival.  In 1998 Marc transitioned into the Marketing and Sponsorship role.  In this capacity he was responsible for generating revenue based on sponsorship sales and partnership gifts to support the foundations varied events.  Following his successful career at the Fiesta Bowl Foundation, Marc joined the X PRIZE Foundation in August of 2006 as Vice President of Partnership and Marketing.  Marc directed all revenue generation and logistics for specific productions and campaigns through sponsorship, event, development, ticket sales, web-site revenue and advertising. After leaving the X PRIZE Foundation Marc began a successful consulting practice leveraging his knowledge of experiential marketing and event management.  As Executive Director Marc is responsible for the overall success of the USA Science & Engineering Festival. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.

Lauren Raymond

Senior Director


Lauren brings with her over a decade of experience in the project management, marketing and event planning fields, with specific expertise working in the non-profit and service provider sectors.  Lauren was part of the team that organized the successful inaugural USA Science & Engineering Festival in October 2010, and was Co-Director of the 2nd USASEF what took place in April 2014. A true results driven professional with a strong and varied background, Lauren has a track record of creating successful events and collaborative programs and is committed to furthering STEM programs in the United States. Previously, Lauren worked as a business development professional at the San Diego office of Latham & Watkins LLP, where she developed and managed strategic growth initiatives for more than 140 attorneys. She also served as program coordinator for CONNECT, where she managed and promoted various programs and events for local biotech and high tech entrepreneurs. Lauren holds a degree in Art/Visual Communications from Salisbury University and is responsible for coordinating Festival programs, recruiting partners and exhibitors, creating communications, and managing special projects. 

Ruth Kiefer

Festival Co-Director

Ruth Kiefer, San Diego, Co-Director of the USA Science & Engineering Festival

Ruth has over ten years of management experience in the non-profit sector with a focus on program development, project management, event planning and marketing. Ruth was part of the team that organized the Inaugural San Diego Science Festival in 2009 and co-directed the creation of the inaugural USA Science & Engineering Festival in 2010. Previously, she served as Program Manager for CONNECT, where she worked with entrepreneurs, scientists, engineers, corporate executives and university administrators to create programs and events that foster collaboration and innovation in the San Diego science and technology community. She has a proven track record of delivering programs and events of the highest quality. She holds an M.A. in International Relations from the University of Bonn, Germany, and a Certificate in Marketing from UCSD Extension. Ruth manages the continuous development of the Festival's Exhibitor Portal and website, coordinates the creation of the Festival's marketing materials, maintains the Satellite Event Directory and  works closely with our media partners. Ruth is based in San Diego and can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

Diane Birnie

Festival Media Relations
larry bock

Diane is experienced in marketing, advertising, merchandising and promotions. While she was with Laguna Coast Publishing, producer of blockbuster trade shows Action Sports Retailer and Outdoor Retailer she pioneered the Performance Racing Industry trade show and its companion publication. Diane has served clients in packaged goods, travel, retail and fast food. She holds a B.S. from University of Southern California in Business with an emphasis in Marketing and Finance. Diane is working full time on the Festival and is not drawing any compensation.

Tasha Bock

Festival Graphics

larry bock

Tasha is working on graphics, brochure and program listings for the Festival. Even as she begins her first year at Dartmouth College, 19 year old Tasha Bock also single-handedly operates and maintains the popular givingyouthescoop.com website. She is responsible for its conception and development and aims the site towards young girls, encouraging and inviting them to help others, help themselves, and serve communities. Tasha has a strong passion and interest for both Journalism and Dermatology and is certainly considering both career options. Tasha is working part time on the Festival and is not drawing any compensation.

Quincy Bock

Festival Graphics and Logistics
Quincy is contributing to the development of the Festival's website, mailing, and poster graphic design. Besides creating and managing graphics for the Festival, she coordinated last Festival’s selection of Nifty Fifty speakers for schools in the DC area. Although she just received her BA from Harvard in fine arts, she clearly got the family gene for science promotion as well. Her project, a pedagogical tool explaining Rosalind Franklin’s famous “Photograph 51” (which helped Watson and Crick elucidate the structure of DNA), was the first non-written work ever to receive Harvard’s prestigious Conant Prize for science. Quincy is interested in art, design, and graphic design, and especially how those intersect and overlap with science.

Stacy Jannis
Kavli Science Video Contest Coordinator


Stacy has nearly 30 years experience producing and designing high-end film, video and media projects for commercial, broadcast, museum, and government clients. Stacy's special interest is using video to communicate complex biomedical and science content. She was recently honored by the AAAS and NSF 2009 International Science and Engineering Visualization Challenge for "Inside the Brain: Unraveling the Mystery of Alzheimer's Disease", produced for the National Institute on Aging.

Carly O'Brien
Social Media Consultant


Carly has worked in sales, marketing, and project coordination for nearly 15 years.  Her experience varies from the building and design industry to non-profit and educational entities. Carly was a key member of an award winning design team at Centex Homes and spearheaded the sales and marketing departments of boutique design firms.  Carly holds a Bachelor of Science Degree in Communications from Radford University and has most recently added an education background to her portfolio from California State University at San Marcos.  Carly is passionate about connecting with schools and teachers to further the growth of STEM in the United States.

Nancy van Dillen
Director, School Programs

Nancy van Dillen brings to the Festival more than 15 years of professional experience in program development, event and project management and life science research.  In her most recent role, she was a Senior Program Manager with CONNECT, a non-profit organization dedicated to accelerating innovation in San Diego.  Prior to that, Nancy held positions with BioSpace and Volpe Brown Whelan and Company in San Francisco, CA, as well as The Scripps Research Institute in La Jolla, CA.  Nancy earned her bachelor’s degree in Biology from the University of San Diego.  She is responsible for the Festival's school programs including The Nifty Fifty, Lunch with a Laureate and Sneak Peek Friday.  Nancy can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..


Crabtree + Company (C+C), Public Relations


C+C's public relations team, (l to r: Lucinda Crabtree, Shawn Flaherty, and Lori Kaye) generate media and public awareness for the Festival throughout the greater DC metro area. The firm is well connected to Federal science and engineering agencies, including NASA, NSF, NIH, and OSTP. In business for 31 years, the company is carbon-neutral and passionate about science education.


Lindsay Robbins, Linder & Associates, Expo Operations

Lindsay’s focused approach to projects along with her diverse experience in event planning allow her to quickly respond to challenges and keep her clients’ best interests always in the forefront.  Lindsay’s exclusive focus at L&A until May of 2012 was the Project Manager for the National Cherry Blossom Festival’s Centennial Celebration in 2012.  Prior to joining L&A, Lindsay worked with a variety of clients on marketing, fundraising, strategic planning and development projects including the Pentagon Memorial Fund’s Memorial Dedication, Georgetown University Law Center’s Sandra Day O’Connor Project, the Deafness Research Foundation’s 50th Anniversary Celebration, and Texas State Society of Washington, DC’s 2009 Black Tie & Boots Inaugural Ball. In addition, she gained experience in the Major Gifts Department of the John F. Kennedy Center for Performing Arts. Lindsay is in charge of Expo operations.